BRAND HOLIDAY INITIATIVES HIGHLIGHT STRENGTH IN CREATING AND CULTIVATING COMMUNITIES
HIGH RESOLUTION CONTENT
Campaign & product photo credit: UGG®
SANTA BARBARA, Calif., November 10, 2022 /PRNewswire/ — Southern Californiaglobal lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) celebrates its position as the quintessential gift brand by unveiling Feels like UGGits global holiday campaign with multi-hyphenate designs George “Ear” Wrighta star at the forefront of the New York City fashion club culture scene known for bringing all types of people together to celebrate the pursuit of wellness, much like UGG®. Her energy, her passion, her self-confidence and her love for others demonstrate the meaning of the season: the comfort and support that one experiences through compassion and love. Gathered around him is his community of creative friends, as well as his family who join him in celebrating holiday cheer.
To spread more love and support this holiday season, UGG® is proud to partner with PFLAG and sad girls club, who share the same passion for providing comfort and mental health services to those who are particularly vulnerable and who might not otherwise have access to them. UGG® is honored to support both charities by donating each $50,000 to support their missions. PFLAG is dedicated to creating a more caring, just and affirming world for LGBTQ+ people and those who love them through support, education and advocacy, while Sad Girls Club is committed to destigmatizing well- being mental for millennials and gen z, women, girls, and women of color.
Proving that everyone deserves comfort, warmth and joy in the form of footwear, UGG®’s vacation offering features new iterations of the world-famous classic boot, slippers and updated versions of fashion house favorites. fans. Consumers can now gift UGG® to friends, family and the communities they choose.
This season, the brand is expanding the opportunity to give with the environment in mind through statement styles like the new Fluff Momma Sugar Boot. Offering a leg-lengthening boost, the layered 2″ SugarSole™ foam platform replaces petroleum-based ethylene with a renewable alternative derived from sugar cane, while its comfortable TENCEL™ liner Plant-based Lyocell delivers the unrivaled feel of UGG® Modern interpretations of the brand’s icon, the Classic mini rig etclassic Ultra Mini Platform Reach new heights with a leg-elongating 2″ platform. Offering a bolder look than ever, each style is made with the same rich suede as the original, plus a UGGplush™ wool blend for signature softness . Classic mini boot is iconic for its soft sheepskin and durable design, incorporating a durable, lightweight sole to increase cushioning and traction, the mini iteration is versatile to wear.
Lined with signature shearling, the Classic slipper retains the iconic feel of the original. Featuring a fluffy sheepskin collar, it’s crafted from soft suede and finished with a Treadlite by UGG™ outsole for indoor-outdoor wearability. best selling Tasmania features the same lightweight and durable outsole as the classic boot, lined with plush sheepskin and recycled wool and crafted in soft suede with an embroidered braid and an easy pull-on silhouette. Essential house slipper, the Scuffette is molded in soft suede with a plush wool lining. As soft as it is versatile, the flirtatious features soft UGG® sheepskin and a lightweight sole that moves indoors and out.
Updating everyone’s favorite boot with shimmering sequins, the statement Classic Chunky Mini Sequins features the same comfortable feel and durable design as the original. Lined in our UGGplush™ wool blend for signature softness, it features a Treadlite by UGG™ outsole for enhanced cushioning and traction. update of Funkette With dazzling sequins, this holiday version features the same pull-on silhouette, graphic back strap, and soft shearling collar as the original, with a 2″ platform to elongate the legs.
Combining premium materials and effortless style, the Neumel is the iconic UGG® Heritage chukka. A timeless boot in rich suede, it’s lined with recycled UGGpure™ wool and finished with a durable Treadlite by UGG™ footbed for all-day cushioning, offering a signature slipper feel indoors or out. With its thin rubber sole, the Scratch is best worn indoors, making the most of its temperature-regulating and moisture-wicking wool. With the look of a moccasin and the softness of a slipper, the Ascot is a bestseller with a durable rubber sole. A slipper that travels well outdoors, the Tasmania features the same lightweight and durable outsole as the classic boot. Lined in fluffy wool, it’s crafted from suede with an easy pull-on silhouette.
With its thick but light sole and soft wool lining like its adult counterparts, the children’s shoe Tasmania can work as a slipper or a shoe – or both; while the Comfortable is lined with soft and fluffy wool and has an ultra-lightweight sole.
The UGG® brand vacation collection is available now for purchase in the all-new store feel at home pop-up store (25 Kent Avenue, Brooklyn, New York 11249), UGG.com, UGG® stores and select wholesale retailers nationwide.
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand known for its iconic classic boot. First worn by Hollywood from royalty, to fashion editors, and then from around the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude to quality and craftsmanship. UGG® is an environmentally and socially conscious brand that strives to be socially just, economically inclusive and environmentally responsible. deliver over $1.5 billion in terms of annual sales, UGG® partners with the world’s top retailers and has concept stores and outlets around the world in key markets including New York, San Francisco, Angels, Paris, London, Tokyo, Shanghaiand beijing. For more information, visit www.ugg.com @ugg #FeelsLikeUGG
About Jorge “Gitoo” Wright
New York native Jorge “Gitoo” Wright uses his casting, production, and art direction talents to help big brands drive culture. He is an active casting director, creative producer, animator and professional personality who has worked on projects for Mercedes-Benz, Soundcloud, British GQ, Marc JacobsNike, Beats by Dre, Calvin Klein, Telfar, etc. He is also a member of ONLUNCHBREAK, a thriving creative agency that has attracted the interest of the likes of Beyoncé and Pharrell, aiming to shape the way brands communicate with the world.
Besides casting and producing, Wright’s talents range from modeling to hosting to moving the crowd; he was a muse for the portraits of the acclaimed painter Kehinde Wiley and is host to global one-day party phenomenon, Everyday People. His community keeps him grounded and gives him grace when he’s not at his peak – the kind of unwavering support that allows him to be the creative powerhouse that he is, with the wallet to prove it.
Associate PR Manager
Cell: (404) 860-5101
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